Adsterra is a digital advertising network that connects advertisers with publishers. It offers a range of ad formats, including display ads, pop-unders, direct links, video ads, and push notifications. Adsterra claims to have a network of over 30,000 publishers and reach over 25 billion impressions per month.

One of the main benefits of Adsterra is its easy-to-use platform, which allows advertisers to create campaigns quickly and publishers to monetize their websites easily. The platform provides a variety of targeting options, including geographical, device, and contextual targeting, which can help increase the effectiveness of campaigns and maximize ROI.

Another advantage of Adsterra is the high quality of traffic it provides. Adsterra uses a combination of manual and automated checks to ensure that traffic is genuine and of high quality. This helps to prevent fraud and ensures that advertisers get what they pay for.

Adsterra offers a range of payment options, including PayPal, Paxum, Bitcoin, and wire transfer. The minimum payout is $100, and payments are made on a bi-weekly basis.

However, there are also some drawbacks to Adsterra. Some users have reported that the platform can be slow to approve campaigns, and that the customer support can be slow to respond to inquiries. Additionally, some publishers have reported that the revenue share offered by Adsterra is lower than that offered by other advertising networks.

Overall, Adsterra is a reliable and effective advertising network that offers a variety of ad formats and targeting options. While there are some drawbacks to the platform, such as slow campaign approval and customer support, the high quality of traffic and ease of use make it a good choice for both advertisers and publishers looking to monetize their websites.

In terms of ad formats, Adsterra offers a range of options to suit different advertiser and publisher needs. For example, display ads can be created in a variety of sizes, including 300x250, 728x90, and 160x600. Pop-unders, which open in a new browser window when a user clicks on a link, are also available, as are direct links, which take users directly to an advertiser's website.

Video ads are another popular option, and Adsterra offers both in-stream and out-stream video ads. In-stream video ads play before, during, or after a video content, while out-stream video ads are standalone videos that play on websites or within mobile apps.

Push notifications are a relatively new ad format, and Adsterra offers both desktop and mobile push notifications. These ads appear as notifications on users' devices, even when they are not browsing the web, which can help increase engagement and conversions.

In conclusion, Adsterra is a reliable and effective advertising network that offers a range of ad formats and targeting options. While there are some minor drawbacks to the platform, the high quality of traffic and ease of use make it a good choice for both advertisers and publishers looking to monetize their websites. It is worth noting that the advertising industry is constantly evolving, so it is important to stay up-to-date with the latest trends and technologies to ensure the most effective advertising campaigns possible.

Adsterra provides a variety of targeting options to help advertisers reach their desired audience. Geographical targeting allows advertisers to target users based on their location, while device targeting allows advertisers to target specific devices, such as desktop or mobile. Contextual targeting is another popular option, which targets users based on the content of the website they are browsing.

Adsterra also offers retargeting options, which allow advertisers to target users who have already interacted with their brand or visited their website. This can be an effective way to increase conversions and ROI.

One of the key strengths of Adsterra is the quality of traffic it provides. Adsterra uses a combination of manual and automated checks to ensure that traffic is genuine and of high quality. This helps to prevent fraud and ensures that advertisers get what they pay for. Adsterra also uses a proprietary anti-adblocking technology, which helps to increase ad viewability and engagement.

In terms of pricing, Adsterra operates on a cost-per-thousand-impressions (CPM) basis, which means that advertisers pay for each 1,000 times their ad is displayed. The cost per impression varies depending on factors such as the ad format, targeting options, and competition for ad space.

In summary, Adsterra is a reliable and effective advertising network that provides a range of ad formats, targeting options, and retargeting capabilities. While there are some minor drawbacks, such as slow campaign approval and customer support, the quality of traffic and ease of use make it a good choice for advertisers and publishers looking to monetize their websites. As with any advertising platform, it is important to monitor campaigns closely and make adjustments as needed to ensure the best possible results.